01
Work Experience
01
Work Experience
01
Work Experience
UI/UX Designer - Danone
Fulltime, Feb 2026 - Present
Working with the IT & Data team
UI/UX Designer - Danone
Fulltime, Feb 2026 - Present
Working with the IT & Data team
UI/UX Designer - Danone
Fulltime, Feb 2026 - Present
Working with the IT & Data team
Creative Director - Ritual Lab
Freelance, Jan 2025 - Present
As Creative Director at Ritual Lab., I lead the conceptualization and execution of the annual yearbook project, overseeing the full creative process from ideation to final production.
I collaborate with designers, writers, and photographers to develop a cohesive visual narrative that captures the essence of the year, ensuring design consistency and storytelling impact. My role includes art direction, layout design supervision, and maintaining brand identity across all materials. I also manage timelines and workflows, ensuring that each edition is delivered with high creative standards and attention to detail.
Key Contributions:
Led the creative direction and production of the annual yearbook, from concept to final delivery.
Developed cohesive visual storytelling and maintained brand consistency across all pages.
Directed design, layout, and photography to ensure a polished, high-quality publication.
Collaborated with cross-functional teams to capture key milestones and achievements.
Introduced innovative design approaches that enhanced reader engagement and overall experience.
Creative Director - Ritual Lab
Freelance, Jan 2025 - Present
As Creative Director at Ritual Lab., I lead the conceptualization and execution of the annual yearbook project, overseeing the full creative process from ideation to final production.
I collaborate with designers, writers, and photographers to develop a cohesive visual narrative that captures the essence of the year, ensuring design consistency and storytelling impact. My role includes art direction, layout design supervision, and maintaining brand identity across all materials. I also manage timelines and workflows, ensuring that each edition is delivered with high creative standards and attention to detail.
Key Contributions:
Led the creative direction and production of the annual yearbook, from concept to final delivery.
Developed cohesive visual storytelling and maintained brand consistency across all pages.
Directed design, layout, and photography to ensure a polished, high-quality publication.
Collaborated with cross-functional teams to capture key milestones and achievements.
Introduced innovative design approaches that enhanced reader engagement and overall experience.
Creative Director - Ritual Lab
Freelance, Jan 2025 - Present
As Creative Director at Ritual Lab., I lead the conceptualization and execution of the annual yearbook project, overseeing the full creative process from ideation to final production.
I collaborate with designers, writers, and photographers to develop a cohesive visual narrative that captures the essence of the year, ensuring design consistency and storytelling impact. My role includes art direction, layout design supervision, and maintaining brand identity across all materials. I also manage timelines and workflows, ensuring that each edition is delivered with high creative standards and attention to detail.
Key Contributions:
Led the creative direction and production of the annual yearbook, from concept to final delivery.
Developed cohesive visual storytelling and maintained brand consistency across all pages.
Directed design, layout, and photography to ensure a polished, high-quality publication.
Collaborated with cross-functional teams to capture key milestones and achievements.
Introduced innovative design approaches that enhanced reader engagement and overall experience.
UI/UX Designer - PT Bukit Makmur Mandiri Utama (BUMA)
Contract, Nov 2022 - Dec 2025
BUMA is Contractor Mining Company and We developed BSPACE, an ERP system designed as a digital workspace for BUMA employees. It serves as a hub for collaboration, interaction, and work-related activities, offering seamless access to data analysis and tools for enhanced productivity.
Key Responsibilities:
Create and establish a comprehensive Design System from scratch, ensuring consistency and a delightful user experience in BSPACE.
Assist developers in adopting the Design System and migrating to Design Tokens for more streamlined and maintainable development.
Develop standardized practices across all BSPACE projects to ensure optimal quality, alignment, and cohesion.
Engage with analysts and internal users to understand their requirements and continuously improve BSPACE functionality.
Simplify the interface based on user feedback to enhance usability, clarity, and productivity.
Manage diverse projects within BSPACE, collaborating with cross-functional teams to ensure successful delivery.
Design the BSPACE Dashboard interface and refine it by standardizing the Power BI dashboard experience.
Act as project coordinator/lead for the development of the Design System using the Atomic Design method, from the smallest components to the largest, including comprehensive usage documentation.
Provide support in building design tokens for the BSPACE Design System documentation.
Assist in creating Markdown documentation for the BUMA UI project, serving as a standard reference for developers.
Trusted as a mentor to monitor and guide the progress of final assignments for interns/trainees during their internship program.
Entrusted with the responsibility of managing and coordinating the migration from BSPACE 1 to BSPACE 2, ensuring continuity, consistency, and smooth adoption for users and developers.
This version maintains clarity while emphasizing your achievements and impact.
UI/UX Designer - PT Bukit Makmur Mandiri Utama (BUMA)
Contract, Nov 2022 - Dec 2025
BUMA is Contractor Mining Company and We developed BSPACE, an ERP system designed as a digital workspace for BUMA employees. It serves as a hub for collaboration, interaction, and work-related activities, offering seamless access to data analysis and tools for enhanced productivity.
Key Responsibilities:
Create and establish a comprehensive Design System from scratch, ensuring consistency and a delightful user experience in BSPACE.
Assist developers in adopting the Design System and migrating to Design Tokens for more streamlined and maintainable development.
Develop standardized practices across all BSPACE projects to ensure optimal quality, alignment, and cohesion.
Engage with analysts and internal users to understand their requirements and continuously improve BSPACE functionality.
Simplify the interface based on user feedback to enhance usability, clarity, and productivity.
Manage diverse projects within BSPACE, collaborating with cross-functional teams to ensure successful delivery.
Design the BSPACE Dashboard interface and refine it by standardizing the Power BI dashboard experience.
Act as project coordinator/lead for the development of the Design System using the Atomic Design method, from the smallest components to the largest, including comprehensive usage documentation.
Provide support in building design tokens for the BSPACE Design System documentation.
Assist in creating Markdown documentation for the BUMA UI project, serving as a standard reference for developers.
Trusted as a mentor to monitor and guide the progress of final assignments for interns/trainees during their internship program.
Entrusted with the responsibility of managing and coordinating the migration from BSPACE 1 to BSPACE 2, ensuring continuity, consistency, and smooth adoption for users and developers.
This version maintains clarity while emphasizing your achievements and impact.
UI/UX Designer - PT Bukit Makmur Mandiri Utama (BUMA)
Contract, Nov 2022 - Dec 2025
BUMA is Contractor Mining Company and We developed BSPACE, an ERP system designed as a digital workspace for BUMA employees. It serves as a hub for collaboration, interaction, and work-related activities, offering seamless access to data analysis and tools for enhanced productivity.
Key Responsibilities:
Create and establish a comprehensive Design System from scratch, ensuring consistency and a delightful user experience in BSPACE.
Assist developers in adopting the Design System and migrating to Design Tokens for more streamlined and maintainable development.
Develop standardized practices across all BSPACE projects to ensure optimal quality, alignment, and cohesion.
Engage with analysts and internal users to understand their requirements and continuously improve BSPACE functionality.
Simplify the interface based on user feedback to enhance usability, clarity, and productivity.
Manage diverse projects within BSPACE, collaborating with cross-functional teams to ensure successful delivery.
Design the BSPACE Dashboard interface and refine it by standardizing the Power BI dashboard experience.
Act as project coordinator/lead for the development of the Design System using the Atomic Design method, from the smallest components to the largest, including comprehensive usage documentation.
Provide support in building design tokens for the BSPACE Design System documentation.
Assist in creating Markdown documentation for the BUMA UI project, serving as a standard reference for developers.
Trusted as a mentor to monitor and guide the progress of final assignments for interns/trainees during their internship program.
Entrusted with the responsibility of managing and coordinating the migration from BSPACE 1 to BSPACE 2, ensuring continuity, consistency, and smooth adoption for users and developers.
This version maintains clarity while emphasizing your achievements and impact.
Graphic Designer - Vizual Web Project
Freelance, Jan 2021 - Oct 2023
VWEB is a service provider for website creation needs such as company profiles, portfolios and other needs. Collaborated with two team members to deliver website creation and business branding services to clients.
Key Contributions:
Developed social media branding strategies and analyzed insights to enhance client visibility.
Conducted product research, competitive analysis, and crafted market positioning strategies to highlight differentiation.
Designed Instagram feeds for our business and client brands.
Delivered creative solutions based on client needs, including posters, catalogs, design proposals, branding concepts, and company profile videos.
Successfully completed 20+ projects for prominent clients, including the University of Indonesia, Telkom University, Perbanas Institute, and Telkomsel.
View our work on Instagram: @vweb.project and @vmed.project.
This version keeps it concise and highlights the key achievements effectively.
Graphic Designer - Vizual Web Project
Freelance, Jan 2021 - Oct 2023
VWEB is a service provider for website creation needs such as company profiles, portfolios and other needs. Collaborated with two team members to deliver website creation and business branding services to clients.
Key Contributions:
Developed social media branding strategies and analyzed insights to enhance client visibility.
Conducted product research, competitive analysis, and crafted market positioning strategies to highlight differentiation.
Designed Instagram feeds for our business and client brands.
Delivered creative solutions based on client needs, including posters, catalogs, design proposals, branding concepts, and company profile videos.
Successfully completed 20+ projects for prominent clients, including the University of Indonesia, Telkom University, Perbanas Institute, and Telkomsel.
View our work on Instagram: @vweb.project and @vmed.project.
This version keeps it concise and highlights the key achievements effectively.
Graphic Designer - Vizual Web Project
Freelance, Jan 2021 - Oct 2023
VWEB is a service provider for website creation needs such as company profiles, portfolios and other needs. Collaborated with two team members to deliver website creation and business branding services to clients.
Key Contributions:
Developed social media branding strategies and analyzed insights to enhance client visibility.
Conducted product research, competitive analysis, and crafted market positioning strategies to highlight differentiation.
Designed Instagram feeds for our business and client brands.
Delivered creative solutions based on client needs, including posters, catalogs, design proposals, branding concepts, and company profile videos.
Successfully completed 20+ projects for prominent clients, including the University of Indonesia, Telkom University, Perbanas Institute, and Telkomsel.
View our work on Instagram: @vweb.project and @vmed.project.
This version keeps it concise and highlights the key achievements effectively.
Graphic Designer - Bottega & Artisan
Fulltime, May 2022 - Oct 2022
Bottega & Artisan combines European design aesthetics with realistic replicas of natural stone and marble.
Key Responsibilities:
Planned design concepts by researching relevant information and materials.
Created finished artwork using appropriate equipment and software.
Reviewed final layouts and suggested improvements as needed.
Reported progress and updates to the supervisor.
Designed and compiled the Company Profile in book form.
Produced designs for books, magazines, and event merchandise.
Created price tags, brand information materials, and area information displays.
This version streamlines the details while maintaining clarity and professionalism.
Graphic Designer - Bottega & Artisan
Fulltime, May 2022 - Oct 2022
Bottega & Artisan combines European design aesthetics with realistic replicas of natural stone and marble.
Key Responsibilities:
Planned design concepts by researching relevant information and materials.
Created finished artwork using appropriate equipment and software.
Reviewed final layouts and suggested improvements as needed.
Reported progress and updates to the supervisor.
Designed and compiled the Company Profile in book form.
Produced designs for books, magazines, and event merchandise.
Created price tags, brand information materials, and area information displays.
This version streamlines the details while maintaining clarity and professionalism.
Graphic Designer - Bottega & Artisan
Fulltime, May 2022 - Oct 2022
Bottega & Artisan combines European design aesthetics with realistic replicas of natural stone and marble.
Key Responsibilities:
Planned design concepts by researching relevant information and materials.
Created finished artwork using appropriate equipment and software.
Reviewed final layouts and suggested improvements as needed.
Reported progress and updates to the supervisor.
Designed and compiled the Company Profile in book form.
Produced designs for books, magazines, and event merchandise.
Created price tags, brand information materials, and area information displays.
This version streamlines the details while maintaining clarity and professionalism.
Career Break
Professional Development, Jul 2021 - Apr 2022
After completing my thesis in July 2021, I wanted to deepen my understanding of UI/UX design. I used this time to focus on professional development, exploring the design process more thoroughly. I dedicated myself to learning various aspects of UI/UX, from user research to creating intuitive prototypes. This experience has prepared me to make meaningful contributions in my next role.
Career Break
Professional Development, Jul 2021 - Apr 2022
After completing my thesis in July 2021, I wanted to deepen my understanding of UI/UX design. I used this time to focus on professional development, exploring the design process more thoroughly. I dedicated myself to learning various aspects of UI/UX, from user research to creating intuitive prototypes. This experience has prepared me to make meaningful contributions in my next role.
Career Break
Professional Development, Jul 2021 - Apr 2022
After completing my thesis in July 2021, I wanted to deepen my understanding of UI/UX design. I used this time to focus on professional development, exploring the design process more thoroughly. I dedicated myself to learning various aspects of UI/UX, from user research to creating intuitive prototypes. This experience has prepared me to make meaningful contributions in my next role.
UI/UX Designer - Fakultas Ilmu Komputer Universitas Brawijaya
Internship, Jun 2021 - Sep 2023
Worked closely with two team members to evaluate and enhance the user interface design of the JSI online campus website. The project aimed to optimize the platform for effectively delivering up-to-date information and ensuring seamless user experiences during online learning.
Key Contributions:
Applied the Goal-Directed Design (GDD) method to systematically evaluate and improve the website’s user interface.
Conducted comprehensive user research to gather insights, developed detailed personas and user journeys, and identified key user needs and pain points.
Designed and refined low-fidelity wireframes, transitioning to high-fidelity prototypes to ensure design precision and alignment with user expectations.
Performed usability evaluations to validate the effectiveness of the designs and refine them based on feedback.
Leveraged Figma to create visually appealing and functional website designs and prototypes, ensuring the final output met both user and stakeholder requirements.
This version adds depth and emphasizes your strategic approach, making your contributions stand out.
UI/UX Designer - Fakultas Ilmu Komputer Universitas Brawijaya
Internship, Jun 2021 - Sep 2023
Worked closely with two team members to evaluate and enhance the user interface design of the JSI online campus website. The project aimed to optimize the platform for effectively delivering up-to-date information and ensuring seamless user experiences during online learning.
Key Contributions:
Applied the Goal-Directed Design (GDD) method to systematically evaluate and improve the website’s user interface.
Conducted comprehensive user research to gather insights, developed detailed personas and user journeys, and identified key user needs and pain points.
Designed and refined low-fidelity wireframes, transitioning to high-fidelity prototypes to ensure design precision and alignment with user expectations.
Performed usability evaluations to validate the effectiveness of the designs and refine them based on feedback.
Leveraged Figma to create visually appealing and functional website designs and prototypes, ensuring the final output met both user and stakeholder requirements.
This version adds depth and emphasizes your strategic approach, making your contributions stand out.
UI/UX Designer - Fakultas Ilmu Komputer Universitas Brawijaya
Internship, Jun 2021 - Sep 2023
Worked closely with two team members to evaluate and enhance the user interface design of the JSI online campus website. The project aimed to optimize the platform for effectively delivering up-to-date information and ensuring seamless user experiences during online learning.
Key Contributions:
Applied the Goal-Directed Design (GDD) method to systematically evaluate and improve the website’s user interface.
Conducted comprehensive user research to gather insights, developed detailed personas and user journeys, and identified key user needs and pain points.
Designed and refined low-fidelity wireframes, transitioning to high-fidelity prototypes to ensure design precision and alignment with user expectations.
Performed usability evaluations to validate the effectiveness of the designs and refine them based on feedback.
Leveraged Figma to create visually appealing and functional website designs and prototypes, ensuring the final output met both user and stakeholder requirements.
This version adds depth and emphasizes your strategic approach, making your contributions stand out.
Graphic Designer - PT. Kajeyefood (Sokressh)
Freelance, Jan 2019 - Mar 2020
Collaborated with a team of four to deliver Business Branding services for PT. Kajeyefood’s Sokressh snack product, focusing on building a strong online presence and expanding brand visibility.
Key Contributions:
Developed effective social media branding strategies and analyzed social media insights to optimize engagement and reach.
Conducted product research, performed competitive analysis, and crafted unique market positioning strategies to differentiate Sokressh in a competitive market.
Designed visually appealing Instagram feeds and engaging Instagram stories tailored to highlight Sokressh snack products.
Created a memorable and brand-aligned mascot design, as well as a comprehensive product catalog to enhance marketing efforts.
This version highlights your strategic and creative input while keeping it professional and engaging.
Graphic Designer - PT. Kajeyefood (Sokressh)
Freelance, Jan 2019 - Mar 2020
Collaborated with a team of four to deliver Business Branding services for PT. Kajeyefood’s Sokressh snack product, focusing on building a strong online presence and expanding brand visibility.
Key Contributions:
Developed effective social media branding strategies and analyzed social media insights to optimize engagement and reach.
Conducted product research, performed competitive analysis, and crafted unique market positioning strategies to differentiate Sokressh in a competitive market.
Designed visually appealing Instagram feeds and engaging Instagram stories tailored to highlight Sokressh snack products.
Created a memorable and brand-aligned mascot design, as well as a comprehensive product catalog to enhance marketing efforts.
This version highlights your strategic and creative input while keeping it professional and engaging.
Graphic Designer - PT. Kajeyefood (Sokressh)
Freelance, Jan 2019 - Mar 2020
Collaborated with a team of four to deliver Business Branding services for PT. Kajeyefood’s Sokressh snack product, focusing on building a strong online presence and expanding brand visibility.
Key Contributions:
Developed effective social media branding strategies and analyzed social media insights to optimize engagement and reach.
Conducted product research, performed competitive analysis, and crafted unique market positioning strategies to differentiate Sokressh in a competitive market.
Designed visually appealing Instagram feeds and engaging Instagram stories tailored to highlight Sokressh snack products.
Created a memorable and brand-aligned mascot design, as well as a comprehensive product catalog to enhance marketing efforts.
This version highlights your strategic and creative input while keeping it professional and engaging.
Staff of Multimedia, Communication and Information Department - Eksekutif Mahasiswa Sistem Informasi
Organization Experience, Mar 2018 - Feb 2020
Served as a liaison between internal and external stakeholders for Information System students, ensuring effective communication and the dissemination of valuable information and education. Executed work programs under the Department of Media, Communication, and Information and led key initiatives, including Sistem Informasi Lugas dan Edukatif Volume 7 (SILUET 7.0) and Hari Peringatan Nasional dan Internasional dengan Poster (HIPSTER).
Key Contributions:
Developed design concepts for each period to maintain creative consistency.
Created video concepts for company profiles and promotional materials.
Led the multimedia team, ensuring high-quality outputs across various projects.
Acted as a bridge between Information System students and external/internal stakeholders, fostering collaboration and engagement.
Work Program Participation:
Malang Revolutive Festival 4.0: Staff of Design, Documentation, and Multimedia.
Excursion of Information System VI: Head of Division for Transportation, Consumption, and Equipment.
Malang Revolutive Festival 3.0: Volunteer for Documentation and Multimedia.
Excursion of Information System V: Head of Division for Design, Documentation, and Multimedia.
This version emphasizes your leadership, contributions, and involvement in key programs while maintaining clarity and professionalism.
Staff of Multimedia, Communication and Information Department - Eksekutif Mahasiswa Sistem Informasi
Organization Experience, Mar 2018 - Feb 2020
Served as a liaison between internal and external stakeholders for Information System students, ensuring effective communication and the dissemination of valuable information and education. Executed work programs under the Department of Media, Communication, and Information and led key initiatives, including Sistem Informasi Lugas dan Edukatif Volume 7 (SILUET 7.0) and Hari Peringatan Nasional dan Internasional dengan Poster (HIPSTER).
Key Contributions:
Developed design concepts for each period to maintain creative consistency.
Created video concepts for company profiles and promotional materials.
Led the multimedia team, ensuring high-quality outputs across various projects.
Acted as a bridge between Information System students and external/internal stakeholders, fostering collaboration and engagement.
Work Program Participation:
Malang Revolutive Festival 4.0: Staff of Design, Documentation, and Multimedia.
Excursion of Information System VI: Head of Division for Transportation, Consumption, and Equipment.
Malang Revolutive Festival 3.0: Volunteer for Documentation and Multimedia.
Excursion of Information System V: Head of Division for Design, Documentation, and Multimedia.
This version emphasizes your leadership, contributions, and involvement in key programs while maintaining clarity and professionalism.
Staff of Multimedia, Communication and Information Department - Eksekutif Mahasiswa Sistem Informasi
Organization Experience, Mar 2018 - Feb 2020
Served as a liaison between internal and external stakeholders for Information System students, ensuring effective communication and the dissemination of valuable information and education. Executed work programs under the Department of Media, Communication, and Information and led key initiatives, including Sistem Informasi Lugas dan Edukatif Volume 7 (SILUET 7.0) and Hari Peringatan Nasional dan Internasional dengan Poster (HIPSTER).
Key Contributions:
Developed design concepts for each period to maintain creative consistency.
Created video concepts for company profiles and promotional materials.
Led the multimedia team, ensuring high-quality outputs across various projects.
Acted as a bridge between Information System students and external/internal stakeholders, fostering collaboration and engagement.
Work Program Participation:
Malang Revolutive Festival 4.0: Staff of Design, Documentation, and Multimedia.
Excursion of Information System VI: Head of Division for Transportation, Consumption, and Equipment.
Malang Revolutive Festival 3.0: Volunteer for Documentation and Multimedia.
Excursion of Information System V: Head of Division for Design, Documentation, and Multimedia.
This version emphasizes your leadership, contributions, and involvement in key programs while maintaining clarity and professionalism.